Sunday, July 13, 2008


Have you seen this ad for

It's a guy scuba-diving with his cat.

The cat has a scuba suit. (Of course, the screen says "Do not attempt." Duh. The world could be divided roughly into two groups. One group would just as soon leave the suit off the cat, and the other wouldn't try to get a cat anywhere near a suit ... of course if you told it not to get anywhere near this helmet ...)

So then the commercial shows questions: how does scuba work? How were cats domesticated? How are pools filtered?

Aside from making me rewind and watch the commercial, it also made me ask a few questions.

How did they get the cat in the helmet? (It may not actually be underwater, but you never know.)

When the cat is seen in the helmet, is it thinking a) "With which claws should I shred his arm first when we get out of here?" or b) "Could this be any more boring? I could be sleeping now."?

I guess the commercial kind of worked. I'm still not tempted to check out the site, though.

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