Monday, December 13, 2010

Marketing idiocy

No offense to marketing people, because hey, that's what they pay you to do, right?

The Big Ten named its divisions. Legends and Leaders.

Yeah.

Dumbest change ever. MGoBlog suggests that we call them East and West. I'm with Brian.

EastWest
IllinoisIowa
IndianaMichigan
Ohio StateMichigan State
Penn StateMinnesota
PurdueNebraska
WisconsinNorthwestern

3 comments:

  1. I was just talking to my sister-in-law about this at lunch. Specifically, whether or not they are going to change the name of the big 10. This has surpassed our wild speculation of dumbness. I can just see the executives patting each other on the backs for their perceived cleverness!

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  2. It would be easy except for what happened in the '90s. The old Big Eight conference adopted four teams from the old Southwest Conference ... that gave them 12, so they took the name Big 12. If the Big Ten changes its name to that, there will be confusion, naturally. (It's ironic because it would work: the Big Ten has an extra team now and will have two extra teams next year, and the Big 12 will lose two teams next year.)

    That doesn't excuse the stupid logo and stupid division names.

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  3. Correct! Nothing excuses incompetent marketing.

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